WINE INSPIRED PERFUME
The inspiration used for this scent
was the iconic Idiom Cape Blend.
IDIOM PARFUM DU VIN
APPEAL TO THE SENSES
The bottles are hand-blown by a renowned South Africa glassblower, David Reade, who has used the deep purple, Burgundian hue of the Idiom wine, to reflect the vinous nature of the contents. The form of the perfume vessel echoes in part the shape of the elegant Idiom wine bottle and the stature of the quality of the wine itself. The liquid scent is brought to life through the alchemy of Tammy Frazer, who is the grandchild of the founder of Oil of Olay, alongside daughter of the proprietor of the vineyards, Silvana Bottega, to create a unique and seductive night-time fragrance that is wine-inspired and is handcrafted to appeal to the hedonistic senses.
INSPIRATION – THE SEDUCTIVE IDIOM CAPE BLEND
The inspiration used for the perfume was particularly the Idiom Cape Blend, which is a fragrant blend made with South Africa’s own varietal, Pinotage. Frazer and Bottega mapped the wine’s floral accords: in this case the hints of rose de Mai petals, bergamot, everlasting immortelle flowers, jasmine, splashes of ripe berries, light bourbon vanilla and smoky nature of the barrels. Typical of a good Cape Blend, there is a hint of caramel on the nose, and a bit of fynbos (patchouli).
“The IDIOM Cape Blend reflects the Cape terroir but rather than the rough South African veld, it is like the gentle slopes of our Helderberg vineyards. It is a smooth rich wine made from the Cape’s own grape Pinotage, blended with Cabernet Sauvignon and Merlot. In the 2006 vintage, there was also a small amount of Petit Verdot added. It is opulent and long lingering, with abundant aromas of deep red cherry fruit, sweet caramel and fragrant cigar smoke.”
The perfume is infused with a sense of origin and directly captures the hardy terroir of the farm where the grapes are grown. In creating the perfume, Frazer also paid attention to provenance of the Bottega family by using Bergamot from Italy to also evoke the heritage of the owner who was originally born in Northern Italy but moved to South Africa at a young age.
“Idiom is well known for its big, bold blends which have already won numerous accolades and are listed in top restaurants across the country; the Cape Blend is something truly exceptional and uniquely South African and we wished to create a perfume that would compliment and capture the nature of Idiom and particularly this wine.”
A seductive solid perfume that entices the sensory enthusiast. The solid scent, cast in organic beeswax, is encapsulated in a sustainable African Blackwood compact and, like a fine wine, both the perfume and the wood will appreciate with age. To enquire about the perfume please email firstname.lastname@example.org or call +27 21 858 1088.
Top notes of smooth citrus, mandarin and green apple. A light pear note follows before the heart of warm white flowers gently opens that is the theme of this composition. At the base there is olive leaf and a dark green bark that ensures a long lingering base. The scent trails off with warm wooded honey and hints of vanilla signalling the signature.
Aromas of fynbos and a fusion of rosemary, bay leaf and mint on the nose. Intense and concentrated blackcurrant fruit on the palate. The scent, made to echo the nature of the wine, has an earthy composition with a completely vertical streamlined structure and herbaceous top notes with a heart of Turkish rose absolute.